David A. Rock

Chairman & CEO

David Rock has significant experience in capturing exciting, high-growth opportunities by creating advanced technologies to disrupt targeted markets. During his tenure as CEO, David has led the development and release of numerous artificial intelligence products, including the NovoHealth Platform. Prior to becoming NovoDynamics President and CEO in 2005, David was the General Manager and Senior Director of Engineering for the KinetDx Solutions business unit at Siemens Medical USA, Inc. While under Mr. Rock's management, the business achieved record revenues and received the 2003 Frost & Sullivan Market Penetration Award by capturing over 50% of the echocardiography PACS market. Prior to working in the medical industry, Mr. Rock performed neural network development as a Research Computer Scientist for the U.S. Government; developed graphics software for LucasFilms, Ltd.; and created a commercial programming language for generating computer-aided-design graphics. In addition to his management and technical experience, Mr. Rock has co-authored eight patents. He holds a BA in Economics and Computer Analysis from Valparaiso University and completed the Accelerated Business Management Program at the Emory University Goizueta Business School.

Kristin Marsh

Vice President


Kristin Marsh joined NovoDynamics in March 2005 and is the Vice President of Finance. In this role she oversees all aspects of the accounting and finance function. Ms. Marsh brings NovoDynamics the benefit of more than 13 years of finance and accounting experience in the software and technology industry. Before joining NovoDynamics, Ms. Marsh held the position of Corporate Controller for Aston Business Solutions, a Microsoft business applications provider. Prior to its sale to Geac Computer Corporation (now Extensity) in 2003, Ms. Marsh served as Corporate Controller and Chief Accounting Officer at Comshare, Inc., a publicly traded Corporate Performance Management software company. Ms. Marsh has worked in finance and accounting related positions since 1991, including five years in public accounting. She is a fellow of the Institute of Chartered Accountants in England & Wales (FCA). Ms. Marsh received a BA in Chemistry from St. Olaf College and an MBA from the University of Michigan Business School.

Steven G. Schlosser

Senior Scientist

Steven Schlosser has served as a Senior Scientist for NovoDynamics since the Company was founded. In 1997, he co-founded Nonlinear Dynamics, one of the current organization’s predecessors. During his career at NovoDynamics, he has assisted with the development and commercialization of the Company’s optical character recognition and document capture products, as well as contract R&D business developments. Most recently, he has managed the Company’s research collaboration with the University of Michigan Center for Integrative Research in Critical Care (M-CIRCC), which is driving development of the NovoHealth Predictive Analytics Healthcare Platform.  Prior to Nonlinear Dynamics, Dr. Schlosser served as Program Director, Research Manager and Department Head at the Environmental Research Institute of Michigan (ERIM) and Senior Scientist at Scipar, Inc.; at both organizations, he led and managed applied research and development of advanced information systems for government and military applications. He has co-authored numerous publications on medical and document imaging technology and materials development and, among other honors, received fellowships from the National Science Foundation and National Defense Education Act. Dr. Schlosser holds a PhD in Mathematics from the State University of New York at Buffalo and a BS in Physics from Rensselaer Polytechnic Institute.

Kristen Van Dusen

Vice President


Kristen Van Dusen joined NovoDynamics in 2021 as Vice President of Marketing. Ms. Van Dusen has worked in the Health Care industry for 20 years growing brands' online presence, building and maintaining corporate digital communications channels, and leading integrated marketing campaigns. Prior to joining NovoDynamics, she served as Vice President of Marketing for Socially Determined, a leading risk intelligence company focused on the social determinants of health;  Vice President of Digital Health at Edelman, the world's largest independent PR agency; Assistant Director of Digital Strategy for Sibley Memorial Hospital, a member of Johns Hopkins Medicine; Senior Marketing Manager at the Advisory Board Company; and an Interactive Project Manager at Washingtonian Magazine. She earned her BA in Advertising from Michigan State University. 

Robert Clark

Vice President


Robert Clark joined NovoDynamics in 2014, after 35 years with General Motors Corporation (GM) during which he held a series of executive positions including corporate planning, automotive components operations, vehicle brand marketing and after sales parts and service. He has significant experience in field sales and service operations, warranty analysis, market analysis, corporate finance and planning, and vehicle distribution. Mr. Clark manages the Company’s NovoAnalytics custom solutions business. His team applies a consultative approach to develop custom tools that help organizations utilize very large, diverse data sets to address complex challenges. Mr. Clark has a Bachelor of Science degree from General Motors Institute (now Kettering University), and an MBA from the Kellogg School of Management at Northwestern University.

Joseph Borg, DDS

Dental Director

Joseph Borg, DDS joined NovoDynamics in 2021, after 20 years serving in various capacities at Delta Dental of California (DDCA), including as its Dental Director for 11 years. Prior to Dr. Borg's tenure with DDCA, he worked for 10 years in private dental practice. He was granted a California Dental License in 1990, after earning a Doctorate in Dental Surgery (DDS) from the University of Southern California and a BA in Biology from California State University, Chico.